Potent (adjective)

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Definitions:
(adjective) Possessing inner or physical strength, powerful, strong effects, strong influence

Synonyms:
strong, powerful

Antonyms:
weak.

Examples:
A potent tea that is the perfect morning pick-me-up, Mark presented a potent argument for expanding our program of space exploration, This is a potent medicine that can be obtained through a doctor’s prescription, He owed his popular support to the potency of his propaganda machine., His arguments were strong, and potently deployed.

Misconception (Countable and uncountable noun)

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Definitions:
a view or opinion that is incorrect because based on faulty thinking or understanding.

Synonyms:
delusion, error, misbelief, falsity

Antonyms:
certainty, fact, reality, truth

Examples:
There’s this misconception that you become “famous” and everything becomes perfect. (delusion) Many gardeners are under the misconception that bamboos grow only in mild climates. (falsity)

Origins:
From the Old English language “mis” is a prefix definition, stating; bad, wrong

Decorum (noun)

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Definitions:
Appropriateness of behavior or conduct; behavior in keeping with good taste and propriety

Synonyms:
good manners, correctness

Antonyms:
impoliteness, bad manners

Examples:
Following the rules of decorum, I made sure all my guests were introduced when everyone first arrived to the party., In Britain, the rules of decorum require you to introduce Elton John as Sir Elton John, since he has been knighted by the Queen of England., The young debutants were expected to behave with proper decorum., While on the witness stand, she handled all of the opposing attorney’s aggressive questions with remarkable decorum.

Tips:
Decorum is most often used to describe proper behavior at formal parties and in elegant situations. Decorum refers to showing the proper amount of control and displaying good manners and respectability. You can also use decorum to describe someone who is calm and polite under stress.

Patronize (verb)

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Definitions:
(Verb) to treat in a condescending manner, treat with an air of superiority OR support or sponsor a certain shop.

Synonyms:
look down on, condescend to

Examples:
Don’t patronize a child with an overly simple explanation, This is a company that loyally patronizes the arts, Stop patronising me – I understand the play as well as you do., It’s that patronizing tone of hers that I can’t bear.

Agonize (verb)

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Definitions:
To suffer an extreme pain or great anguish, to make great effort, struggle

Synonyms:
readiness, celerity, liveliness, alertness, promptness, vivacity, eagerness, quickness

Antonyms:
apathy, reluctance, reservation, disinclination

Examples:
The crewmember impressed his manager with his consistent alacrity for his work., The salesman’s disabilities did not dampen his infectious alacrity for selling., His boss was very happy when Charles accepted the challenging project with alacrity.

Tips:
Alacrity is a positive attitude in action. Alacrity is a great word to describe the readiness and eagerness of someone taking on a new job or challenge. It would be good to describe oneself as having alacrity for certain projects in an interview.

Vicissitude (noun)

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Definitions:
Vicissitude means a change of ones fortune, a condition of constant change, a series of alteration, the unpredictable and changeable quality of life.

Synonyms:
fluctuation, progression, variation

Antonyms:
similarity, stagnation,

Examples:
A business run by moral agents will not be able survive the vicissitudes of the marketplace. (fluctuation) In both cases they are tall and ancient trees that have outlived a thousand political vicissitudes. variation and progression)

Tips:
The word is derived from the Latin word “vicissitude” which means change or a turn. Related words are: vicissitudinary, vicissitudinous.

Impede (verb)

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Definitions:
(verb) To interfere with or slow the progress of smth, delay or prevent (someone or something) by obstructing them; hinder.

Synonyms:
hinder, hamper, handicap, block, disrupt, thwart, stymie

Antonyms:
expedite, facilitate

Examples:
The environmental activists were determined to impede progress on the new building development, because they wanted to protect the open space. This heavy traffic will impede our progress tremendously. I’m afraid the forecasted snow storm will impede our efforts to get to the cabin this evening. The boss’ constant nit-picking is a serious impediment to the process of getting this project finished.

Tips:
Impede is derived from the Latin impedire, which means “to shackle the feet.” Thus, impede refers to a slowing down, stalling, or stopping of progress or development. The noun form, impediment, may be familiar in the expression “speech impediment,” which refers to any condition that interferes with and slows speech.

Denounce (verb)

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Definitions:
To condemn openly as being evil or reprehensible; to accuse formally

Synonyms:
accuse, censure, decry, assail, castigate, excoriate, condemn

Antonyms:
champion

Examples:
The Senator was forced to resign from office after he was denounced by his colleagues for taking bribes., Jim threatened to denounce Ken to their boss unless Ken put back the money he had taken from the cash register., The congressman denounced the actions of his party and stormed out of the conference hall., If he wants my vote, he’ll have to denounce the attack ads against his opponent, which the special interest groups have been running on his behalf.

Tips:
Denounce comes from the Latin word denuntiare, “to report.” Some of this sense is retained in its modern meaning, which carries a connotation of publicly revealing (or reporting) something bad about someone or something, usually with details to show how bad it is. To denounce also means “to speak out against something.” Politicians are always being asked to denounce (speak out against, condemn) something that one of their staff members or someone from their party did or said that was inappropriate. Denounce and condemn are synonymous. Denounce means “to openly and publicly criticize,” while condemn means “to openly and publicly pronounce someone as guilty of something bad.”

Impel (verb)

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Definitions:
(verb) To urge action through moral pressure, drive.

Synonyms:
require, get moving., compel

Examples:
He felt impelled to correct the misconception., The kids learned that gasoline impels a car’s engine, She was in such a mess I felt impelled to offer your services., I wonder what it is that impels him to exercise all the time., When I see them eating, I feel impelled to eat, too.

Origins:
1490, from L. impellere “to push, strike against, drive forward, urge on,” from in- “into” + pellere “to push, drive.”

Cling (verb)

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Definitions:
To hold fast or adhere to smth, as by grasping, sticking embracing, entwining

Synonyms:
stick, clasp, clutch, grasp

Examples:
1. to adhere closely; stick to: The wet paper clings to the glass., 2. to hold tight, as by grasping: The children clung to each other in the dark., 3. to be or remain close: The child clung to her mother’s side., 4. to remain attached, as to an idea, hope, memory, etc: Despite the predictions, the candidate clung to the belief that he would be elected.